Tetra Pak
Dr.Ruben Rausing made his people to look beyond the obvious. It brought out an idea which changed the food processing world upside down. The perishables like milk are now pakced with by hygenic tetra pak than glass bottles or cheap packaing. The first packages are in tetra-hedron shape, hence named as Tetra-pak. These are called Tetra classic now. (Tetrapak classic is market leader in Mexico).
Facts & Figures
Revenue about US $ 8.8B
1- presence in 165 countries
2- packages delivered 160Billion
3- >20K employees
TetraPak Research Labs Estd 1951
Product: Tetrabrik 1959
Carton and Plastic coating
ManufacturerL Tetra Pak, Sweden
The above two tetra pak designs are exhibited in Museum of Modern Art, NY with title " Inspired design that make life easier, safer and more fulfilling"
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2 comments:
Indeed tetraoak is the giants in the packaging world.
True, Tetrapak's monopoly and dominance in packages is worth learning
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