10 November, 2005

Tetra Pak

Dr.Ruben Rausing made his people to look beyond the obvious. It brought out an idea which changed the food processing world upside down. The perishables like milk are now pakced with by hygenic tetra pak than glass bottles or cheap packaing. The first packages are in tetra-hedron shape, hence named as Tetra-pak. These are called Tetra classic now. (Tetrapak classic is market leader in Mexico). Facts & Figures Revenue about US $ 8.8B 1- presence in 165 countries 2- packages delivered 160Billion 3- >20K employees TetraPak Research Labs Estd 1951 Product: Tetrabrik 1959 Carton and Plastic coating ManufacturerL Tetra Pak, Sweden The above two tetra pak designs are exhibited in Museum of Modern Art, NY with title " Inspired design that make life easier, safer and more fulfilling"


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2 comments:

Ghost Particle said...

Indeed tetraoak is the giants in the packaging world.

Nirek said...

True, Tetrapak's monopoly and dominance in packages is worth learning